Craving 60% of the global market share: Why are all four piece sets of popular bedding products produced in Nantong?

Cotton bean blanket, Gaoke heavy milk velvet, jacquard hot drill four piece set, Lyssel Tiansi summer cool quilt, hyaluronic acid silk gel pillow... No matter where you are, netizens who are keen on online shopping can find a "secret": most of the bedding kits are from Nantong, Jiangsu.

How powerful is the home textile industry in Nantong? Speaking of data, as early as 2021, the annual transaction volume of Nantong's home textile market exceeded 230 billion yuan, supplying over 60% of the global market on its own.

Not only that, the annual production of Nantong home textile bedding has exceeded 1.2 billion pieces, with an average of 1350 sets, 670 sheets, and 340 pillows produced per minute, occupying half of the national home textile market. The daily volume of express packages exceeds 2.4 million, with an average of 1680 packages sent to various parts of the world every minute. The "Nantong Home Textile Index" has become an important indicator in the industry.

As of now, Nantong Home Textile has formed a complete home textile industry chain covering "weaving, dyeing, printing, finished products, research and development, and logistics", with every link covered in every aspect. More than 10 townships have been involved in this industry, with over 400000 employees, forming a clustering effect of grassroots entrepreneurship.

From a disordered and low-level fabric market to a leading player in China's largest and world-class home textile market, a billion dollar industry has emerged in just a few decades, and the "gold rush" story of Nantong's home textile industry is still ongoing.

For the future, Nantong Home Textile has a grand vision - to build a world-class home textile industry cluster with world leading industrial scale, advanced manufacturing capabilities, world-renowned Nantong Home Textile regional brands, and sustained innovation capabilities.